The cost of frictionless commerce
Removing clicks adds warehouse work
Friction moved, not removed
When checkout takes three seconds, the building still needs accurate stock, pick, pack, and evidence. Someone pays — usually ops.
Automate what repeats
Repeat baskets should drive wave planning and stock alerts — not surprise single-order picks at cut-off.
Keep human checkpoints
Substitutions, age-restricted lines, and high-value orders still need eyes. Frictionless is not the same as ungoverned.