Micro-commitment in ecommerce
Small yeses before the big basket
Commitment ladders
Newsletter, sample, first basket, repeat rhythm — each step should get slightly more operational attention, not less.
Do not sabotage step one
Late first orders teach customers you are not reliable. Same pick discipline on a £8 basket as on an £80 basket.
Measure repeat, not signup
Micro-commitment succeeds when order two happens without a voucher. Score that in RFM before you scale top-of-funnel spend.